Overcome these 6 meta biases in sales and leverage them in your cold outreach marketing messaging sequences. Having each message solve for one of the top 6 meta biases happening in a persons mind will speed up your success and get you more clients with less cold outreach messaging.

Ralph asked Sean at FlowChat: “Sean, I get lost in my messenger conversations with prospects and it always feels superficial. Can you help?”

4-Step Process To Create A Deep Connection With Your Sales Prospect In Messenger

6 Meta Biases You Must Know In Sales:

• Personal
• Contrastable
• Tangible
• Memorable
• Visual
• Emotional

Think of a person that walks into an art gallery to look around that decides to buy a painting or sculpture. Maybe the buying decision was Personal and Tangible. Meaning they were personally attracted to the piece and had to have it.

Or, perhaps it was something in the subject matter of the piece that was memorable to them. Maybe they can’t bare the emotion of knowing there is only one of them and they also wouldn’t want to have to imagine that someone else besides them owns the item.

Meta Biases can also be seen in why people buy the best wedding photo album package they can afford. They want visual memories to be tangible possessions they can own.

It is one reason why Grant Cardone likes to invest his money in real estate… He wants to trade the tangible cash paper that he deems as worthless to have tangible assets that pay him a monthly recurring revenue.

Understanding these 6 Meta Biases of sales psychology will help you as the sales professional, both assess and spot the opportunities when speaking to one of the meta biases the sales prospect cares most about.

6 Meta Biases for Creating Deep Connections With Your Sales Prospects

Visual Meta Biases:

In your first message provide a compliment. If visually everyone else is starting their messages with Hi Sean… Then try not using their name in your first message until the end.

FlowChat Sales Tip: Always pay them a compliment in your first marketing outreach message.

Personal Meta Biases:

Ask about a personal accomplishment. What can you ask based on something you see in their profile, banner, bio or a post they made? Ask about a personal accomplishment that opens the conversation and gets them to engage.

Tangible Meta Biases:

What is the biggest project you are working on this year? Or how is that car/service/software/thing working for you?

Memorable Meta Biases:

Now casually invite them to a memorable connection. One of the first times Sean and I met was when he asked to meet to play frisbee golf together. Then even if we hardly talked for the next few years in life and business it made it easy for me to never forget who Sean was. BE MEMORABLE by asking for an opportunity to meet in a memorable way to build a personal connection.

It could be golf, darts, beer, coffee, an event, or a meal. Zoom is probably the least memorable way to meet someone for a connection conversation. So if you go for that as the meet point after messenger connection and rapport have been established be sure to add a ton of value on the call, bring the energy and really stand out as different than anything they could have tried to compare you to once they share the experience with you on the call together.

Sales Tips Recap for Selling More With Must-Know Meta Bias Category Questions

We recommend utilizing the 4 mentioned above and not worrying too much about the last 2 listed here. Creating conversations in messenger that lead to appointments and sales is all about leveraging what we shared with the Top 4 Meta Biases of the Mind.

1. Start Your First Message with a Visual Compliment that includes their name last.

2. Personalize the message at the end. Plus ask about one of their accomplishments.

FlowChat Sales Conversation Tip:
People love talking about themselves so it never hurts to ask something they are going to resonate with you on and be able to tell you about.

3. Ask about Tangible goals they are working on for the year or quarter.

4. Find a way to comfortably invite them to a memorable connection experience.

Now you know how to begin presenting your messages to serve each one for the 4 meta biases. Leverage these throughout your FlowChat messaging sequence journey when your team is doing customer outreach on social media.

Turning likes into conversations that happen inside social media messenger with FlowChat.

These sales tips will save you and your team hundreds of hours by having a FlowChat message sequence that serves each of the top 4 Meta Biases. Now you can save the wasted time sending 12-or-more messages when it only takes 3, 4 or 5 messages and replies to go from an introduction to a video call or an in-person connection experience.

Grow your business from social media with the #1 Ultimate Social Media Prospecting Tool online today.

Contrastable Meta Biases:

This need is simply the buyer trying to compare what you are offering with something else they are already familiar with. However, we would rather not get grouped up in an area where a comparison can be made. Category Design and category positioning for your business should make it to that the product or service and the brand identity have no comparison.

Emotional Meta Biases:

In business, we want to stay away from emotion as much as possible. Have lively and positive energy, but don’t let emotion cloud your judgment. Buyers that get emotional easily tend to make decisions based on emotion, rather than being rational. These are not the ideal type of clients you want to have because often they are all over the place emotionally and that shows in their business.

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