This episode is all about how Social Proof works and how you can leverage social proof to close more deals for your business.
Get more clients by presenting social proof. Watch the full short video now to tap into the ways social proof marketing can work for you and your business.
Leverage Social Proof For Your Business, Agency or SMMA
Here’s the #1 lesson to know around Social Proof: The principle of social proof acts as a means of judgement for a prospect or potential client / buyer. Allowing them to have perspective on past performance to educate or influence their decision to act in a sales or purchases situation. This look for social proof can be based on what other people are doing, or what they presume others are doing.
10 Great Ways To Leverage Social Proof
- Collect written testimonials.
- Gather screenshots of reviews.
- Collect screenshots and testimonials from review sites.
- Gather screenshots and testimonials from social media and social media groups.
- Ask your customers to leave you a detailed 5 star review.
- Get video testimonials from Zoom calls.
- Get testimonials on video at live events.
- Ask your best customers to refer business to you or vouch for you when a new prospect is looking to see how you have done for past clients.
- Develop a large network and engagement on social media with raving fans that advocate for your products and services.
- 3rd party recommendations and endorsements are the most powerful forms of social proof.
Why Social Proof Is Important
FlowChat, Co-Founder, Sean Malone also shares in the video how to stimulate your sales prospect’s request for providing some proof. This will help you to showcase what you are saying and can be done with screenshots, videos, written testimonials or more than one of the above.
The more social proof you can collect from your customers for your products and services the better. Display your best social proof where people that are shopping for your products and services can see it. When people are uncertain they are more likely to attend to the actions of others. When someone is unaware or unsure they will be less likely to move forward or seek you out. Having social proof for your business helps solve that.
Leveraging Social Proof can create a self-relating connection or familiarity to assist your sales prospects in making a buying decision. Once you have social proof you’ll find it is much easier to close more deals for your business.
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