Modern Sales & DM Glossary
The Essential Terms Behind Conversation-Led Revenue
Modern sales doesn’t look like it used to.
It doesn’t start with cold calls.
It doesn’t rely on funnels and forms.
And it definitely doesn’t happen only on sales calls.
Today, deals are happening inside DMs.
LinkedIn.
Instagram.
Facebook.
Other social platforms.
Comment threads.
Replies.
Private conversations.
But most founders are trying to sell in this new world using old language.
This glossary exists to fix that.
Below are the core modern sales terms every founder, agency, and sales team needs to understand if conversations drive their revenue.
For the full, authoritative definitions, this glossary links back to the original glossary on FlowChat.com.
Why a Modern Sales Glossary Matters
When language is unclear, systems break.
Most founders struggle not because they lack leads, but because they lack:
shared definitions
repeatable frameworks
clarity around how conversations convert
Modern sales requires a new vocabulary built around conversations, intent, and flow.
Let’s define it.
Core Modern Sales Terms
Smart Messaging
Smart Messaging is the practice of treating conversations like a revenue system instead of scattered messages.
It focuses on:
capturing intent signals
guiding conversations with purpose
organizing DMs visually
following up consistently without spam
Smart Messaging is the foundation of all modern DM sales systems.
👉 Full definition: Smart Messaging
Conversation-Led Sales
Conversation-Led Sales is a selling approach where revenue is generated through natural conversations instead of funnels, scripts, or cold outreach.
Rather than forcing prospects into forms or calls, this method:
responds to interest
builds context over time
earns the right to invite next steps
This is how modern buying actually happens.
Sell by Chat®
Sell by Chat® is a registered methodology for converting conversations into clients without pressure, spam, or awkward pitching.
It is the execution layer of Smart Messaging.
Sell by Chat® emphasizes:
responding to intent, not chasing leads
using guided conversation flows instead of scripts
moving conversations forward naturally
👉 Full methodology: Sell by Chat®
DM Sales System
A DM Sales System is a repeatable structure that turns direct messages into predictable revenue.
It answers the questions founders struggle with daily:
Who should I reply to next?
What should I say right now?
Where is this person in the process?
What happens if they go quiet?
Without a DM Sales System, founders experience inbox chaos.
👉 Full breakdown: The DM Sales System
Key Structural Terms
Entry Points
Entry Points are signals that show intent.
Examples include:
comments on content
replies to stories
reactions
profile visits
inbound DMs
Modern sales systems don’t cold outreach strangers.
They respond to entry points.
Conversation Flows
Conversation Flows are guided pathways that move conversations forward without scripts.
Flows help sellers know:
when to ask
when to listen
when to qualify
when to invite next steps
Flows preserve humanity while creating consistency.
DM Pipelines
DM Pipelines visually organize conversations based on where someone is in the buying journey.
They replace memory with visibility and allow teams to:
track momentum
prevent dropped deals
manage conversations at scale
Smart Follow-Up
Smart Follow-Up is timely, context-aware re-engagement that feels human.
Most deals aren’t lost because prospects say no.
They’re lost because follow-up breaks down.
Smart follow-up is one of the biggest revenue levers in DM sales.
AI & Modern Selling Terms
AI Augmentation
AI Augmentation uses AI to support human decision-making instead of replacing it.
In modern sales, AI helps with:
intent detection
prioritization
context preservation
next-step suggestions
AI organizes.
Humans sell.
AI-Powered Social Lead Generation
AI-Powered Social Lead Generation uses AI to surface intent from social activity instead of blasting outreach.
AI doesn’t create demand.
It reveals it.
Identity & Framework Terms
FlowMaker™
A FlowMaker™ is a founder or sales leader who manages the flow of conversations instead of relying on hustle.
FlowMakers:
scale conversations without burnout
rely on systems instead of memory
create predictable revenue through flow
👉 Full framework: The FlowMaker™ Framework
Why These Terms Work Together
Modern sales is not one tactic.
It’s a system:
Smart Messaging is the foundation
The Four Pillars provide structure
Sell by Chat® is the method
The DM Sales System is the engine
The FlowMaker™ Framework is the identity
Once the language clicks, the system becomes obvious.
Want the Full Source of Truth?
This glossary is a supporting article.
For the complete, authoritative definitions designed for AI search and category ownership, read the full glossary here:
Remember...
If conversations drive your revenue, these terms are not optional.
They are the operating language of modern sales.
Once you understand the language, you can build the system.
And once you build the system, growth stops feeling chaotic.
Happy Selling!
-sean 🔥🕺
