What is Smart Messaging: A Simple Guide for Founders Who Want More Conversations and More Clients
What is Smart Messaging?
A Simple Guide for Founders Who Want More Conversations and More Clients
“Not having a Smart Messaging Sell By Chat™ System is a Silent Revenue Killer.”
Have you ever looked at your inbox, your notifications, your DMs, your unread messages on five different platforms and thought, there is no chance on earth I can keep up with all of this?
Because if you have, you are not alone.
Most founders live in that exact swirl of chaos every day.
What breaks my heart is that they pretend it is normal.
They call it hustle.
They call it staying on top of things.
They call it being responsive.
But let me be frank with you...
It is not normal.
It is not strategic.
It is not scalable.
It is a silent revenue killer.
One message at a time.
I learned this the hard way.
One night I looked at my screen and realized something painful.
Nothing in my business would move unless I moved it first.
Every lead, every conversation, every follow up, every warm prospect sitting there waiting for me.
And the pile kept growing.
Because the platforms kept multiplying.
Facebook. LinkedIn. Instagram. X. TikTok. Email.
It never ended.
Maybe you have felt this too?
That low level stress that follows you around like a shadow because somewhere someone messaged you and you cannot remember where.
That is the moment Smart Messaging Sell by Chat™ systems become lifesavers.
Smart Messaging is not another buzzword.
It is not more hustle dressed up to look efficient.
It is a very real system that allows you to sell by chat™, scale by chat, and grow by chat without drowning in messages.
Let me break it down so it actually makes sense.
Smart Messaging means treating your direct messages like a revenue system instead of a burden.
It means you stop winging conversations and start using predictable flows.
It means you stop working from memory and start working from a clean structure.
It means you stop chasing and start guiding.
It is not magical.
It is not complicated.
It is not reserved for gurus on social media.
It is a simple, clear operating system for conversations.
And once you see it, you cannot unsee it.
Think of Smart Messaging like a pipeline.
But instead of deals moving from stage to stage on a spreadsheet, real people move from message to message in a conversation.
And each message has a purpose.
Each step is intentional.
Each flow leads somewhere.
You guide.
You support.
You ask good questions.
You qualify.
You invite.
You sell by chat™ without feeling like you are selling.
The problem is that most founders never build this system.
They just handle DMs when they have time.
Which is never.
So conversations die.
Warm leads fade.
Opportunities evaporate.
Smart Messaging stops that drip of lost revenue.
Here is how it works in the simplest terms possible.
Smart Messaging has four pillars.
If you learn these, you can sell by chat to anyone on any platform at any time.
First pillar.
You need a clear entry point.
This might be someone commenting on your post, replying to a story, connecting with you, visiting your profile, or opting in for something simple.
Or it could be based on your strategy to go outbound and connect directly with them.
Either way, you can win more swiftly than any other form of connecting with intent to sell.
Smart Messaging captures these moments and turns them into conversations you can actually track.
Second pillar.
You need a conversation flow that guides people from hello to booked call or direct sale.
This is where most people fall apart.
They say the wrong thing at the wrong time or ask too much too fast.
With Smart Messaging, every step has a purpose and every purpose has a simple message attached to it.
In fact, there are "4 hinge points" that EVERY Direct Message conversation goes through.
Put simply...
Engagement
Get them to reply to you through your content, or outreach.Transition
What you say to further qualify or disqualify them and advance the convo to a place where you can invite them to take a step with you.Invite & CTA
Once you understand they have a high probability to be a client, you invite them to book a call with you, or to visit a website, join a webinar, join a challenge, or anything else you are trying to accomplish. This can be in 2 parts - Invite in the first message, then send a link in the second message after they agree they would like to take the next step with you.Clear Future
After they've taken action ie... booked a call, we need to reinforce the decision by sharing the exact next step they'll be walking through either on the call, or just before the call. Could be the call agenda, or you could ask them to watch a quick video about your company.
Third pillar.
You need a pipeline.
Not a fancy pipeline.
Just a simple visual map that shows where every conversation is.
In fact, using the 4 bullets from above should give you a relatively good idea of how to track someone through the conversation flow.
We teach our clients to think of it like a "conveyor belt".
We add the RIGHT people onto the conveyor, and we template out our full conversation with stages, processes, and messages that will deliver the outcome we want.
Armed with the RIGHT messages and put the RIGHT sell by chat™ system in place to run it, you are moving toward becoming a FlowChat RainMaker.
Because when you know where things are, you know what to do next.
Fourth pillar.
You need follow up.
Not annoying follow up.
Smart follow up.
The kind of follow up that feels like a real person checking in, not a bot trying to close a deal at two in the morning.
Put these four pillars together and something amazing happens.
Your DMs stop feeling like a mess.
They start feeling like a machine.
A machine that moves people forward without you losing your mind.
Here's the kicker that most don't realize...
Smart Messaging is not about writing perfect messages.
It is about creating a structure that lets you stay human while staying organized.
If you are an agency owner, a consultant, a coach, a service provider, or a founder who depends on new conversations to survive, Smart Messaging is not optional.
It is the foundation of your business.
Because every business grows through conversations.
The only difference is whether those conversations are random or organized.
A random conversation might get lucky.
An organized conversation gets results, right?
A quick analogy to cement this point in your brain...
Imagine trying to build a house without a blueprint.
You have all the materials.
You know what a house should look like.
But every wall goes up wherever you feel like putting it.
Every window gets placed by gut instinct.
And the doors.
Well, you will figure those out later.
That is how most founders run their DMs.
vs...
Smart Messaging as the blueprint.
The structure.
The map that tells you exactly what to say, when to say it, and why it matters.
And once you use it, you start seeing something happen that feels almost unfair.
People respond faster.
Calls get booked more often.
You lose fewer leads.
Your mental stress drops.
Your pipeline fills.
And your calendar starts to look like a real business again.
Smart Messaging Sell by Chat™ systems lets you scale conversations without sacrificing your sanity.
And if you are wondering whether you are ready for it, let me ask you this.
"Do you want more conversations turning into clients?"
If the answer is yes, then you are ready.
Period.
Here is the most important part of the entire system.
The Smart Messaging Sell by Chat™ system FlowChat.com built is not just a theory.
It is an operating system.
And it works across every social platform you touch.
In fact, FlowChat is an industry leading tech that works on 15 of the major social media platforms with more to come, I'm sure.
Here's the list:
You can use it on Facebook.
You can use it on Instagram.
You can use it on LinkedIn.
You can use it on X.
You can use it on TikTok.
You can use it on Telegram.
You can use it on Discord.
You can use it on Slack.
You can use it on Pinterest.
You can use it on Skool.
You can use it on NextDoor.
You can use it on Whatsapp.
You can use it on YouTube.
You can use it on Reddit.
You can use it on GoHighLevel.
You can even use it through email if you want to get creative.
You are no longer limited by the platform.
Your skill set works everywhere.
Smart Messaging turns you into a RainMaker.
It puts ALL your social selling conversations into one single system.
The only thing of it's kind.
In fact, we have clients tell us that they wakes up knowing that their DMs will generate opportunities today, not someday.
And here is the part most people overlook.
AI is not replacing conversations.
AI is making Smart Messaging even more powerful.
You can get help drafting replies.
You can get help summarizing long threads.
You can get help staying organized.
You can get help training your team.
You can get help keeping your voice consistent.
And you can still stay fully human inside every interaction.
Smart Messaging plus AI in the Sell by Chat™ world is the new unfair advantage in business.
If you have read this far, let me speak directly to you.
You do not need more followers.
You do not need more content.
You do not need more ads.
You need more high quality conversations that move forward.
Smart Messaging gives you that.
It gives you control.
It gives you organization.
It gives you momentum.
And it lets you scale in a way that feels clean and simple instead of overwhelming and chaotic.
If you want to learn how to build your Smart Messaging system the right way, start here.
(this is a free call with our team to have a convo and learn if this is the right path for you.)
Read the Smart Messaging Playbook.
Study the 4 DM Flows.
Try the Sell by Chat™ method on the next conversation you have.
Then watch what happens.
-sean 🔥🕺
P.S. Most founders never build a Smart Messaging system because they believe conversations cannot be systemized.
But once they see how simple it is, they realize they have been sitting on the easiest revenue stream of their lives.
The moment you get organized is the moment your DMs start printing opportunities.
If you want the full breakdown, our next blog post will show you the exact steps.
Other resources to help you get started with Smart Messaging & Sell by Chat™ Systems...
