5-Step Sell By Chat Method – 5 Elevator Pitch Secrets
Crafting a winning Elevator Pitch is the key to having solid introductions that grab people and gravitate them towards you when they are a fit for your product or service. In this post we’ll share with you how to write a great elevator pitch.
Winning at the highest level starts by showing up, but not just showing up… It’s how you show up and introduce yourself to someone you haven’t met or had the chance to be introduced to. It’s also how you differentiate yourself in business when standing up to introduce yourself in front of a group or room full or people.
Joan asked, “Sean, I go to a lot of mixers. How do I give an elevator pitch that leads into a great conversation about what I do?”
Here are our 5 Elevator Pitch Secrets To Creating A Winning Introduction For You & Your Business That Works
Properly introducing yourself is key to getting the right people to start and continue the conversation with you at a business mixer or in 1-on-1, or 1-to-many situations. Grow relationships with the right people and get more highly qualified recommendations and referrals when you have the perfect elevator pitch.
Elevator Pitch Secrets – Step #1:
Introduce yourself and state the problem you solve. That is #1 most important to accomplish in your business elevator pitch.
FlowChat Sales Training Tip: Here’s how you do that in a 3 simple steps:
FlowChat Elevator Pitch Formula
- Who You Are
- What You Do
- How You Do It
Sean’s example framework for you to adopt and adapt for your elevator pitch:
Hi, I’m (insert your Name here).
I help (insert who you help here and the result you help them achieve) with (insert how you do it).
Congratulations! Now you have a solid elevator pitch formula that has been proven for decades in many, many businesses by several experts and sales professionals.
Adopt this and take yourself from where you are now to a completely different level of success. The reason for that is distinction.
How To Ask The Right Questions and Share The Right Examples In Your Elevator Pitch Conversation
When you introduce yourself, especially day-to-day to someone you have never met that asks you “so, what do you do?” or “tell me about yourself, and what you do for work??” or when you have the opportunity to stand-up at a mixer to introduce yourself in front of the room.
These elevator pitch secrets work great and now that you know the first one… Let’s go on to #2.
Elevator Pitch Secrets – Step #2:
Give examples of why clients work with you to “fish for an indicator”
You might say “Clients typically come to me when… (fill in the rest of the sentence with an example of the type of client that comes to you and why/when they do).
Look for the lean in. if they do lean into your example that makes a great place to begin your conversation in more depth on that problem you had mentioned that clients come to you to solve. If there was not much interest in the example you shared, move to another example to see if that resonates with the prospect you are speaking with.
Remember this is simply in the early stages of introduction and elevator pitch. To learn more about what to say when you are deeper in the sales conversation read this post on TITLE HERE.
Elevator Pitch Secrets – Step #3:
Use another example if your example shared in Step 2 was not a fit.
Starting that sentence with “Or.”
Here’s a simple sample framework for that:
Clients typically come to me when (fill in the blank). Or, (your second example can go here).
Think of Step 2 and Step 3 in the Elevator Pitch Secrets as your feeler examples to indicate to you if you are steering the conversation in the right direction based on their needs as it relates to how you can help them. Explore pains that you solve and problems your ideal clients face that you and your product or service can solve. This is a great way to find the language that is most ideal to choose when introducing yourself in the business setting for Steps 1-3 of the Elevator Pitch Secrets formula.
Elevator Pitch Secrets – Step #4:
Repeat steps 2-3 with a new example if you haven’t completed finding the example that allowed you to see the direction to take the conversation. Step 4 is only needed if Step 2 and 3 did not get the prospect to lean in. If it had simply stay there and discuss the lean in topic they engaged with during step 2 or 3 in this process. Sales Conversations have never been easier than now with this FlowChat Sales Training.
If you like this become an expert sales professional by surrounding yourself with other like-minded experts and entrepreneurs inside our Facebook Community.
Elevator Pitch Secrets – Step #5:
At the end of 2, 3, and 4 always ask or look for an indication from them whether or not they struggle with any of the things you had mentioned.
If they do, generally they will open up about it rather quickly.
Now you have the Perfect Elevator Pitch formula. And, our 5 Step Elevator Pitch Secrets to success when pitching or introducing yourself 1-on-1 or 1-to-many.
The better your pitch is, and the more finely tuned it is when you say it, the more likely it will be that you attract your ideal clients or customers. Get even more business tips from our FlowChat Sales Training Blog.
