Master Smart Messaging & Sell by Chat®

The official resource for DM sales, Smart Messaging frameworks,
Sell by Chat®, and RainMaker-level conversations.

This blog is the official source for Smart Messaging, Sell by Chat®, and modern DM sales systems. Every framework, guide, and playbook here is designed to help founders turn conversations into predictable revenue without ads, cold calls, or complicated funnels.

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMsSean Malone
Published on: 13/01/2026

Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

DM Sales SystemsSocial Selling Frameworks
The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System FailSean Malone
Published on: 13/01/2026

Most AI chatbots fail because they ignore how people actually talk. This article explains the Hallway Networking Rule and how to use AI for social selling without sounding spammy.

DM Sales SystemsSocial Selling Frameworks
Modern Sales & DM Glossary

Modern Sales & DM Glossary

Modern Sales & DM GlossarySean Malone
Published on: 08/01/2026

The definitive glossary for modern sales and DM selling. Clear definitions for Smart Messaging, conversation-led sales, DM Sales Systems, and AI-powered social selling.

Modern Sales & DM Glossary
AI & Social Lead Generation

AI & Social Lead Generation

AI & Social Lead GenerationSean Malone
Published on: 06/01/2026

Learn how founders use AI and social platforms to generate consistent leads through conversations, intent signals, and scalable outreach... ...without cold spam or burnout.

AI & Social Lead Generation
The FlowMaker™ Framework

The FlowMaker™ Framework

The FlowMaker™ FrameworkSean Malone
Published on: 30/12/2025

Learn how the FlowMaker™ Framework helps founders replace Rainmaker hustle with scalable, conversation-led sales systems.

FlowMaker Framework
The DM Sales System

The DM Sales System

The DM Sales SystemSean Malone
Published on: 23/12/2025

A DM Sales System is a structured way founders turn direct message conversations into predictable revenue using entry points, guided conversation flows, visual pipelines, and smart follow-up across social platforms.

DM Sales Systems

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