The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs
Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

This blog is the official source for Smart Messaging, Sell by Chat®, and modern DM sales systems. Every framework, guide, and playbook here is designed to help founders turn conversations into predictable revenue without ads, cold calls, or complicated funnels.

Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

Most AI chatbots fail because they ignore how people actually talk. This article explains the Hallway Networking Rule and how to use AI for social selling without sounding spammy.

The definitive glossary for modern sales and DM selling. Clear definitions for Smart Messaging, conversation-led sales, DM Sales Systems, and AI-powered social selling.

Learn how founders use AI and social platforms to generate consistent leads through conversations, intent signals, and scalable outreach... ...without cold spam or burnout.

Learn how the FlowMaker™ Framework helps founders replace Rainmaker hustle with scalable, conversation-led sales systems.

A DM Sales System is a structured way founders turn direct message conversations into predictable revenue using entry points, guided conversation flows, visual pipelines, and smart follow-up across social platforms.
Need help? Email [email protected]
Affiliates | Privacy Policy | Terms & Conditions