Master Smart Messaging & Sell by Chat®

The official resource for DM sales, Smart Messaging frameworks,
Sell by Chat®, and RainMaker-level conversations.

This blog is the official source for Smart Messaging, Sell by Chat®, and modern DM sales systems. Every framework, guide, and playbook here is designed to help founders turn conversations into predictable revenue without ads, cold calls, or complicated funnels.

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMsSean Malone
Published on: 13/01/2026

Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

DM Sales SystemsSocial Selling Frameworks
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The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System FailSean Malone
Published on: 13/01/2026

Most AI chatbots fail because they ignore how people actually talk. This article explains the Hallway Networking Rule and how to use AI for social selling without sounding spammy.

DM Sales SystemsSocial Selling Frameworks
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